BK8 Sponsor History
BK8 Sponsor History – Partnership Timeline 2019 to 2026
BK8 has built one of the most diverse sports sponsorship portfolios in the iGaming industry over the past seven years. Starting with high-profile football ambassador deals in 2019 and expanding into motorsport, international badminton, and multiple football leagues, the BK8 sponsor story reflects consistent global growth.
The brand's sponsorship strategy targets key markets in Southeast Asia, using globally recognized sports properties to build brand awareness and trust. From the Premier League to MotoGP's 22-race global calendar, BK8 has maintained a visible presence at the intersection of elite sport and sports entertainment.
Dr. Allison Katrina
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Year-by-Year BK8 Sponsorship Timeline
BK8 has secured a rather big list of high-profile sponsorships and partnerships with globally recognized sports teams and organizations. The brand's sponsorship strategy targets key markets in Southeast Asia, using globally recognized sports properties to build brand awareness and trust. From the Premier League to MotoGP's 22-race global calendar, BK8 has maintained a visible presence at the intersection of elite sport and sports entertainment.
All information on this site is sourced from official press releases and announcements by BK8 and its partner organizations including BWF, Gresini Racing, and affiliated football clubs.
BK8 Brand Ambassadors
- 2019/20 – John Terry, former Chelsea and England captain, named BK8 ambassador
- 2020/21 – Robin Van Persie, former Manchester United and Netherlands striker, joins BK8
- 2021/22 – Kelly Smith, England women's football legend, becomes first female BK8 ambassador
- 2021/22 – Official Asian Partner of La Liga: Valencia CF, Villarreal, Athletic Club, RCD Mallorca, Elche CF
- 2022/23 – Faye White, former Arsenal and England Women captain, named BK8 ambassador
- 2022/23 – Official Global Partner of Huddersfield Town AFC and WFC (women's shirt sponsor)
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- 2023/24 – Principal Partner of Aston Villa FC in the Premier League
- 2023/24 – Official Partner of Burnley FC in the Premier League
- 2023/24 – Official Partner of Crystal Palace FC
- 2023/24 – Manny Pacquiao named BK8 Philippines Ambassador
- 2024 – Official Sponsor of HSBC BWF World Tour Finals and Thailand Open
- 2025/26 – Title Sponsor of BK8 Gresini Racing MotoGP; Official Betting Partner of BWF Major Championships through 2026
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